Real estate video ads that sell your agency, not just another listing

The real problem for an agency on social media

Scroll through the Instagram accounts of every agency in one town: a bright living room, an open kitchen, 'won't last long'. The listings all look alike, and people remember the house, rarely the agency selling it.

Yet what keeps an agency alive is new instructions from sellers. An owner thinking about selling doesn't pick the agency with the nicest kitchen photo. They pick the one they've already heard of, the one that knows their street, the one that seemed to know what it was doing.

Then there's the pace. A property comes in on Monday, it has to go out fast, and the agency's own video always comes last. Nobody has time to write a script and edit a film between two viewings.

How adkix makes your agency's video from your website

1. Paste your website address

   adkix reads what you offer: your area, your services, your promise, your colours and your logo. No up-to-date site? Your Instagram handle or a one-line idea will do.

2. Pick the angle

   The AI suggests a few stories: the hesitant seller, the neighbourhood you know inside out, the free valuation. Keep the one that sounds like you, or ask for others.

3. Approve the style and the script

   Nothing is produced until you've read the script and chosen the art direction. A street name, a required notice, a tone that's too pushy: fix it here.

4. Download the vertical MP4

   About 20 minutes later you get a 9:16 video of 15 s, 30 s or 1 min, with voice-over, music and word-by-word titles. One scene is off? Redo just that one.

Five video ad ideas for a real estate agency

These ideas are about the agency. For a specific property, keep your real photos and your real tour.

What works on TikTok and Instagram for real estate

A video that speaks to a seller's or a buyer's doubts holds attention better than a list of square metres. Open on a situation they recognise: the moving boxes you keep putting off, the viewing where everyone talks at once, the asking price that makes no sense.

Be clear about one thing. adkix doesn't film the property you're selling: the shots are generated for your brand. Showing an imagined flat as if it were on the market would mislead buyers. Use adkix for your agency's voice, and your photos or filmed tour for each listing.

Post often, one idea per video. The valuation one week, the neighbourhood the next, then first-time buyers. Regular posting is what makes an owner remember your name the day they decide to sell.

Example: a neighbourhood agency that wants more sellers

Made-up example to illustrate, not a client. A three-person agency, twelve years in the same neighbourhood, watches national chains post more listings than it does. It pastes its website address, picks the angle 'we know your street' and a warm illustrated style in the colours of its shop front.

The 30-second video shows no property at all. It tells the story of an owner who is thinking of selling and doesn't know where to start. The script, in three lines:

• Claire has lived on Linden Street for twenty years.
• She wonders what her flat is worth, but hasn't dared to call.
• We've been selling on her street for twelve years. We'll come round whenever she likes.