SaaS video ads, made from the landing page you already have

A founder, a product, and no video team

It usually looks like this. You built the product, you answer support, you ship updates. Social platforms want short video every week, and nobody on the team edits. An agency means several hundred euros per video. Doing it yourself means losing a full day to 30 seconds.

So video slips down the list and your account goes quiet. You're not short of ideas; you know exactly what your product changes for people. You're short of time and editing skills.

Meanwhile your landing page already does the hard thinking. The headline, the problem section and the feature blocks are a pitch you've rewritten more often than you'd admit. A promo video for a startup mostly needs that pitch turned into a story someone will watch on their phone.

Your product is screens. Your promo video shouldn't be.

A SaaS is dashboards, forms and buttons. Filmed as is, it doesn't stop anyone's thumb: nobody pauses for a settings page. What stops people is someone who had a problem yesterday and doesn't today.

That's why adkix writes a script that tells a story instead of touring the interface: a character, a problem, your product solving it, with shots generated in your colours to carry it. It doesn't record your screen or produce step-by-step demos, so keep a screen recorder for your help docs.

How your landing page turns into a SaaS promo video

Nothing is produced until you've approved the angle, the style and the script.

Example: booking software for physiotherapists

This is a made-up example, not a customer. Picture a small SaaS, called Rappelio here, that sends appointment reminders to physiotherapy patients. Its landing page promises fewer no-shows. adkix would read that promise, its colours and logo, and might suggest the lost-customer angle.

A three-line script could go like this:

• Claire, a physio, spent her evenings calling patients who never showed.
• Every week brought gaps in the diary, and no idea who'd come back.
• With Rappelio, reminders go out on their own and the diary fills up.

One SaaS video ad a week, without losing the day

A pace you can keep when marketing is mostly you.

1. One feature, one story

   Rotate angles week to week: time saved, the lost customer, a before / after.

2. Read the script as a stranger

   Would someone new get the problem from the first line? Fix it before production.

3. Cover your other markets

   Selling abroad? Run the same idea in French, Spanish, German, Italian or Portuguese.

4. Schedule it

   On a plan, the video goes out to your networks on the day you choose. Otherwise, download the MP4 and post it yourself.