A video ad for your trade business, made from your website

Why video matters for a tradesperson in 2026

You're a plumber, a carpenter, an electrician, a tiler or a landscaper. Your diary fills up mostly by word of mouth, and that's a good thing. The day you want more jobs in your area, or better-chosen jobs, local people need to see you before they have a leak. That's where a short video ad on Facebook, Instagram or TikTok does the work a business card no longer does.

Most small businesses are online by now, but many of them are on mute: a website that hasn't changed in years, a page with three posts. The question for a tradesperson is no longer whether to be online. It's being seen by the right people: the homeowners in your town who are planning a renovation, not the whole world.

Short video has an edge here. On Facebook and Instagram, an ad can be targeted by area. Fifteen seconds that show a concrete problem (the 1980s bathroom, the creaking floor, the fuse box that keeps tripping) and how you fix it say more than a photo with a phone number.

How adkix makes your video from your website

Paste your website address. No website? Your Instagram account or one sentence describing your trade is enough. Every step can be reviewed and changed before you spend credits. Allow about twenty minutes from the pasted link to the finished video.

1. adkix reads your brand

   Your trades, your area, your tone, what sets you apart: fast quotes, guaranteed work, a family business for thirty years.

2. It suggests angles

   For example 'the customer who's afraid the job will never end' or 'before and after of a kitchen'. You pick one, or rewrite it.

3. It writes the script and records the voice-over

   A real short story, with a hook in the first two seconds and a call to action at the end.

4. It films every shot with AI

   Then adds music and word-by-word captions, and exports a 9:16 MP4 for social media or 16:9 for your website and YouTube.

Five video ad ideas for a tradesperson

To write a hook that holds attention, our guide to video ad hooks gives tested formulas. If you'd rather write the text yourself, start from the 30-second video ad script. Both are under 'Read next' at the bottom of this page.

What works on Facebook, Instagram and TikTok for a tradesperson

An honest point first: the video tells the story of your trade with generated images. It doesn't replace photos of your real jobs, which remain your best proof. Its job is to stop the thumb of someone scrolling their feed and send them to your work.

Name a place. 'In Bristol and within 20 miles' in the voice-over or the captions reassures more than a slogan: people are looking for someone who can come to their home. Show a problem before you show yourself. The customer isn't buying a plumber, they want the leak to stop. Open on the leak.

Keep it short: for a first ad, 15 to 30 seconds is enough. End on a single action, 'Request your quote on the website' or 'Call us', not both. The most common TikTok ad mistakes apply to Facebook too.

Facebook first, often. Your homeowner customers aged 40 to 65 are still there in numbers. Instagram works well for the visual trades (kitchen, bathroom, garden). TikTok is more useful for recruiting apprentices than for selling a roof. The same film goes out as a Reel thanks to the 9:16 format.

Example: a joinery that wants more kitchen jobs

A made-up example, not a customer. Lebrun Joinery, three people on the edge of a mid-sized town, mostly makes windows. They'd like more made-to-measure kitchens, which pay better. The owner pastes the website address into adkix.

adkix spots the 'kitchens' page on the site, the line 'made in our own workshop' and the service area. It suggests three angles; the owner picks 'the thirty-year-old kitchen'. The 30-second script opens on a tired kitchen, tells the story of the workshop, the wood chosen, the fitting in a week, and ends on 'Free quote within 30 miles, link in profile'.

The owner changes one line of the script that sounds too salesy, regenerates one shot, and downloads the MP4. It runs as a Facebook ad targeted within 15 miles of the workshop.