Dental clinic videos that inform and reassure, without promising anything

Reassure people without misleading them

Many people put off seeing a dentist. Out of fear, lack of time, or because they don't know how a first appointment goes at a practice they've never visited. A short video can answer those plain questions: how to book, what happens at the first visit, where the practice is, what the hours are.

But a dentist's communication isn't an ad like any other. In France, for example, a decree of 22 December 2020 ended the general ban on advertising, and the public health code now lets dentists inform the public about their skills, practice, background and working conditions. That information must stay fair and honest: no third-party testimonials, no comparison with other practitioners, no pushing people towards unnecessary care, and practising the profession as a business is still forbidden.

Other countries and other health professions have their own rules. Before posting a video, check it against your professional body's guidance; this page is not legal advice.

How adkix makes your practice's video from your website

1. Paste your website address

   adkix reads your treatments, hours, address, colours and logo. No website? A one-line idea will do.

2. Pick an informative angle

   The AI suggests a few stories. Keep the ones that inform: the first appointment explained, how to get there, a prevention tip. Drop anything that sounds like a promise.

3. Read the script word by word

   Nothing is produced until you've approved the script and the style. Remove any line that compares, promises a result or puts words in a patient's mouth.

4. Download the vertical MP4

   About 20 minutes later you get a 9:16 video of 15 s, 30 s or 1 min, with voice-over, music and word-by-word titles. One sentence to change? Redo just that scene.

Four factual video ideas for a dental practice

Avoid: patient reviews or testimonials, before/afters, comparisons with another practice, prices presented as lower than elsewhere.

What works on Instagram and TikTok for a health practice

On social media, a health video that works often answers a question people have but don't ask. What happens? Does it hurt? How long does it take? A calm, precise tone reassures more than a fast edit.

adkix shots are generated: the chair, the waiting room or the smile on screen are neither your practice nor your patients. One more reason never to show a result: a generated image presented as the outcome of treatment would mislead the public.

Be careful with distribution too. The French rules also forbid paying for priority ranking in online search results. Before you sponsor a video, check with your professional body what is allowed where you practise; posting on the practice's own account is the simplest route.

Example: a practice that explains the first visit

Made-up example to illustrate, not a client. A two-dentist practice often gets calls from people who haven't seen a dentist in years and want to know how a first appointment goes. It pastes its website address, picks the angle 'your first visit, no surprises' and a plain illustrated style in the practice's colours.

The 30-second video has no patient speaking and promises nothing. The script, in three lines:

• First visit: we start by talking, then we examine your mouth.
• We explain what we see, and the possible treatments if any are needed.
• Book online or by phone, Monday to Saturday.

Sources

• MACSF (in French), the end of the advertising ban for dentists: decree of 22 December 2020, articles R. 4127-215 and R. 4127-215-1 of the French public health code

Read on October 24, 2026