Video ads for your clients, without booking a shoot for each one

Why video eats an agency's margin

Your clients see short videos everywhere and end up asking for theirs: TikTok, Instagram Reels, YouTube Shorts. One a month, sometimes one a week. On paper it's one more line in the retainer.

In practice, a filmed video means a quote, a date, a shoot, an edit and a round of feedback. The client sees the finished cut and that's when they say the angle is wrong. Everything starts again, and so does your margin for the month.

The real issue isn't what a shoot costs. It's approving too late. A 30-second video for a small client should be decided on a script, not on a finished edit.

How to make a client's ad with adkix

From the client's website, in five steps. Nothing is produced until the angle, style and script are approved.

1. Paste the client's site or Instagram

   adkix reads the brand's promise, offer, colours and logo. No ten-page brief to fill in.

2. Pick the angle

   The AI suggests several possible stories built around the end customer's problem. Keep the one that fits the campaign, or ask for others.

3. Get the style and script approved

   Choose a visual style and read the script. This is when you send it to your client, the same way you would a copy draft or a mockup.

4. Get the MP4

   About 20 minutes later you have a 9:16 video of 15 s, 30 s or 1 min with voice-over, music and word-by-word captions. Don't like one scene? Redo just that one.

5. Roll out with 'Same direction'

   Next month, 'Same direction' starts a new idea that keeps the style, cast, voice and music already approved. The series stays consistent.

Five video ads to pitch to your clients

Starting points for a video retainer. The exact angle is chosen with the client, on the script.

adkix makes videos of 15 s, 30 s and 1 min, always vertical 9:16.

What works on TikTok and Instagram for agency clients

A short video is won or lost in its first seconds. A line that names a problem the viewer recognises works better than an animated logo. That's why adkix writes a story rather than an announcement: someone, a situation, a turn.

One message per video. If the client wants to say everything, split it into episodes instead of stacking five arguments into 30 seconds. Word-by-word captions are there for people watching with the sound off.

Consistency beats one big film a year. Testing two or three angles over a month tells you more about the client's audience than a single polished piece.

• Open on the problem, not the brand.
• One idea per video, a series if needed.
• Keep the same look from one episode to the next.

Example: a web agency adds video to its retainers

This is a made-up example to illustrate, not a client. A four-person web agency runs the websites of about twenty shops and small firms. Several clients ask for video, and the agency has no videographer and no gear.

For a physiotherapy practice, it pastes the site's address, emails two angles to the client, gets the script approved, then produces the 30-second video. The next month, 'Same direction' keeps the same style and voice for a new episode.

What it doesn't promise: the shots are generated, so they are neither the client's real premises nor their real team. When a client wants to appear on screen, a phone is still the right tool.